Diageo Korea Selects Actor Lee Junho as Singleton's First Brand Ambassador
Diageo Korea announced on July 29 that its single malt whisky brand "Singleton" has selected actor Lee Junho as its very first brand ambassador.
Diageo Korea stated that Lee Junho, who is widely loved for his sophisticated yet approachable charm, was chosen as the brand ambassador because his image aligns with Singleton's philosophy of being a whisky that blends smoothly into every moment of the day.
Singleton is a single malt whisky with a fruity green apple aroma, making it ideal for enjoying in the summer. It is produced in Dufftown, Speyside, which is known as Scotland's premier single malt whisky region, and is crafted through a long fermentation period and an exceptionally delicate distillation process.
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Starting with the announcement of its new ambassador, Singleton plans to sequentially unveil a brand campaign and various content featuring Lee Junho. Through these initiatives, the brand aims to further strengthen its lifestyle presence and emotional connection with consumers.
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