BNK Busan Bank Wins Financial Innovation Grand Prize at Social i-Award 2025

Differentiating in the Financial Sector Through SNS Channel Performance on YouTube and Instagram
Enhancing Brand Value with Regionally Focused Content and Communication with the MZ Generation

BNK Busan Bank (President Bang Seongbin) received the Financial Innovation Grand Prize at the 'Social i-Award 2025' held at the El Tower in Yangjae, Seoul, on the afternoon of July 24.

BNK Busan Bank Wins Financial Innovation Award at the Social iAward 2025.

The 'Social i-Award' is the largest social internet service awards ceremony in Korea, hosted by the Korea Internet Professionals Association. It recognizes outstanding cases of SNS operations, including platforms such as YouTube and Instagram.

A panel of more than 4,000 judges selects grand prize and top prize winners in each field based on 15 evaluation criteria across five categories: brand, content, visuals, marketing, and service.

Busan Bank won the Financial Innovation Grand Prize for its YouTube channel, created under the consistent concept of 'Busan Bank in Busan.' The channel received high marks for the participation and authenticity of both citizens and employees. In addition, its Instagram channel was recognized for excellence in SNS operation by being selected as the 'Instagram Grand Prize in the Banking Sector.'

BNK Busan Bank began operating its SNS channels in earnest in 2021 and, as of July 2025, has 20,000 YouTube subscribers and 17,000 Instagram followers. In particular, the bank has consistently showcased regionally focused content in line with its core management philosophy of regional coexistence.

The street interview series 'Busanryeok Interview,' which features unique Busan culture, recorded up to 1.95 million views and received a great response. Employee-led content such as 'Buunlog' and 'Bank Short Documentary' has also been praised for building a friendly and human image of the bank.

Additionally, the interview series 'Starterview,' featuring venture companies participating in the startup support program, contributed to promoting Busan Bank's social contribution initiatives.

Kim Yongkyu, Head of Management Strategy Group at Busan Bank, said, "I am pleased that our efforts to develop promotional strategies aligned with SNS trends and to differentiate ourselves from other banks have led to such positive results. We will continue to enhance the brand value of Busan Bank through various initiatives targeting the MZ generation."

This content was produced with the assistance of AI translation services.