National Health Insurance Service Unveils New Logo for Integrated Nursing Care Service

by Jo Inkyung

Published 24 Jul.2025 09:15(KST)

"Ensuring Public Happiness by Easing the Burden of Caregiving"

The National Health Insurance Service announced on July 24 that it has introduced a new logo and slogan to effectively communicate the core values of its Integrated Nursing Care Service.

The new logo and slogan visually represent the core value of alleviating the burden of caregiving, while also reflecting the caring image of the Integrated Nursing Care Service. The design features a cross and heart shape embraced by rounded curves, symbolizing safety, warmth, and care, to make the service more familiar and trustworthy to the public.

Additionally, the logo harmoniously arranges red, which symbolizes 'life and medicine,' purple, representing 'healing,' and green, indicating 'health.' This color scheme signifies a 'virtuous cycle' of healthy recovery for the public and maintains visual consistency with the organization’s heart symbol, conveying the commitment to safeguarding the health and well-being of the people.

The organization plans to distribute the new logo and slogan to participating medical institutions offering the Integrated Nursing Care Service, encouraging their use on ward entrances and informational materials. It also aims to widely promote the new branding through various online and offline channels, such as YouTube videos and online quiz competitions.

Jung Ki-seok, President of the National Health Insurance Service, stated, "The newly introduced logo and slogan symbolically embody the philosophy of care based on the public nature and professionalism pursued by the Integrated Nursing Care Service. Moving forward, we will continue to expand the number of beds dedicated to the Integrated Nursing Care Service and improve the quality of inpatient services, so that more people can access them more conveniently."

Since its implementation in 2015, the Integrated Nursing Care Service has been offered at 798 hospitals nationwide, with a total of 86,443 beds as of July 24, 2025. Teams consisting of nurses, nursing assistants, and caregiving support staff provide professional inpatient services, aiming to reduce the burden of caregiving for families and ensure a safe inpatient environment for the public.