[This Week's Books] "How to Become a Big Tech Company" and More
How to Become a Big Tech Company
Why have only a very small number of companies, despite investing outstanding talent and vast amounts of capital, managed to become big tech firms? The author, who is the head of corporate screening at the Korea Exchange, identifies the founder's expertise, integrated development capabilities in both hardware and software, and the power to transform lives through innovation as the key factors. What kinds of big tech companies might emerge in the future? The author comprehensively analyzes the current state of industries, technological levels, and challenges to be overcome in cutting-edge fields such as space, artificial intelligence, and robotics to forecast promising future industries. The similarities and differences between big tech and high-tech companies are explained in an accessible way, focusing on corporate stories. (Written by Oh Jaehwa | Saebit)
Power Metal
With the advent of the digital era, a global scramble for resources has intensified. Lithium, copper, nickel, cobalt, and rare earth elements have reached the stage of being weaponized as resources. This book chronicles the author's journeys across the world?including Chile, Nigeria, and the United States?to meet a wide range of people, from scrap collectors to billionaires, in order to understand the current state of essential metals in the digital age. It exposes the harsh realities on the ground: security guards who lost their lives protecting copper wires, miners extracting ore in dire conditions, and people separating electronic waste in the middle of markets. (Written by Vince Beiser | Kkachi)
Microskills
The author argues that most people who achieve exceptional results do so not because of innate talent, but through acquired effort. He claims that various strengths can be broken down into small, specific skills that can be developed. After researching how to work effectively in the urgent environment of an emergency room, where every second counts, the author says he discovered tips that can be applied to any job. For example, he presents 89 detailed solutions to everyday problems, such as not listening to each other's opinions during meetings or being denied opportunities for unreasonable reasons. (Written by Adaira Landry and one other | Pureunsup)
Spotlight
The author has served as an 'inner coach' to people at the top of their fields, from Fortune 100 CEOs to world-class sports stars. Even those at the peak could not escape the fear of others' opinions. 'FOPO' (Fear of Other People's Opinion) refers to the psychological, physiological, and physical mechanisms for avoiding negative evaluations and seeking approval. The author introduces ways to turn off the world's spotlight and turn on your own. He offers practical advice, such as distinguishing between what you can and cannot control, and throwing yourself into uncomfortable situations. (Written by Michael Gervais | Hureum Publishing)
How to See the Invisible
The author asserts that human psychology affects the economy. Having analyzed human psychology in financial markets for decades, he emphasizes that human confidence has consistently operated behind macroeconomic indicators. The butterfly effect caused by confidence has even influenced macroeconomic data. Drawing on decades of financial data and psychological indicators, the author reads the emotional movements behind the data. He introduces methods for interpreting and predicting markets by detecting the 'signals' of emotion hidden beneath economic figures. (Written by Peter Atwater | Wisdom House)
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Joseon Gender History from Now On
This book begins with the question, "Did Joseon women really live in compliance with Confucian gender norms?" It examines history from a perspective centered on Joseon women, one that cannot be found in textbooks. The book explores a variety of areas, from legal and institutional history to everyday life, tracing the formation of Confucian gender roles in Joseon. It provides a comprehensive look at how Confucian-armed Joseon men strove to acquire and maintain political, socioeconomic, and sexual rights and power, and how women, in turn, responded to these efforts. (Written by Ha Yeoju | Pureun History)
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