Shinsegae Daegu 'Sweet Park' Sees 70% Sales Growth in First Year... Hosts 'Dessert Festival'

Introduction of New Menu Items by Brand, Regional First Pop-Ups
Sweet Park Sees 40% Increase in New Customers Over One Year

Daegu Shinsegae Sweet Park announced on the 23rd that it will hold a dessert festival for one week from the 25th to the 31st to celebrate its first anniversary. The event will introduce new menu items from each brand and feature pop-up stores making their regional debut.

Daegu Shinsegae Sweet Park opened in July last year, bringing in popular dessert brands that had proven successful at the Gangnam branch's Sweet Park to a 900-pyeong (approximately 2,975 square meters) space in the basement food hall. Over the past year, Sweet Park's sales have increased by more than 70% compared to the previous year, and the number of new customers has grown by about 40%. The total number of dessert category customers also rose by approximately 30%, establishing Sweet Park as a leading destination for desserts in Daegu.

During this dessert festival, more than 20 brands will offer shopping benefits such as discounts and free gifts. At 'Sogeumjip', customers who purchase a sandwich between 2 p.m. and 6 p.m. each day will receive a complimentary signature orange juice. At 'Knotted', customers who spend over 25,000 won will be given a reusable cup (limited to 200 pieces). At 'Pierre Marcolini', purchases over 25,000 won will come with a complimentary Kumo and macaron, while at 'Minute Papillon', buying four Churro-nuts will earn customers two iced Americanos. At 'Yeonriheejae', four Gaeseong Juak will be sold for 10,000 won and eight for 20,000 won at discounted prices.

A variety of pop-up stores from different brands will also be introduced in succession. From July 25 to 31, the French dessert specialty shop 'Reve Sucre', located in Jung-gu, Daegu, will be featured in a department store for the first time in the industry. From July 25 to August 7, 'Longbre378', a renowned croissant bakery selected by Blue Ribbon for six consecutive years, will open its first pop-up store in the Daegu region.

Six brands, including 'Buchang Jegwa', 'Gentz Bakery', and 'Chiple', will unveil new menu items. Notably, Buchang Jegwa will launch walnut pastries made with seasonal Chodang corn; Gentz Bakery will introduce crab balls and mac and cheese balls; Chiple will offer a Basque Chiple two-piece set; and 'Somek Bakery' will release a sweet melon bread to commemorate the first anniversary.

The Food Plaza on the same floor will welcome three new popular eateries. 'Menshoku', operated by Chef Shin Hyundo, known for the fine dining restaurant 'Monologue' in Nonhyeon-dong, will offer noodle and rice bowl dishes. 'Nadri', a legendary chewy noodle restaurant with 40 years of history in Yeongju, Gyeongbuk, and 'Tteolbogo Doeni', a grilled fish restaurant with over 30 years of experience in Nowon-gu, Seoul, will collaborate with Shinsegae buyers to launch 'Godeungeo Chan', a new grilled fish restaurant for customers.

Kim Eun, Executive Vice President and Store Manager of Daegu Shinsegae, stated, "Thanks to the support of our customers, Sweet Park, with its differentiated brands and luxurious space, has reached its first anniversary," adding, "We will continue to innovate and curate brands to become the premier dessert destination not only in Daegu and Gyeongbuk, but also nationwide."

This content was produced with the assistance of AI translation services.