Lee Taesik, CEO of Korea Small and Medium Venture Business Distribution Agency, Visits 'Join Apparel'... "Leading the Way in SME Distribution Revitalization"

Hanyuwon Holds Meeting with Operator of Jo Soonhee Collection
Lee Taesik: "Hope Happy Department Store Becomes a Reliable Foundation"
"Offline Distribution Shrinking... 20 Years with Happy Department Store Is a Great Support"

Lee Taesik, CEO of the Korea Small and Medium Venture Business Distribution Agency, announced on the 23rd that he visited the women's clothing brand 'Join Apparel' located in Yangju, Gyeonggi Province, on the 22nd to listen to management difficulties and the voices of small and medium-sized enterprises (SMEs) on site.

Lee Taesik, CEO of Korea Small and Medium Venture Business Distribution Agency (center), is touring the production factory of the women's clothing brand 'Join Apparel' located in Yangju, Gyeonggi Province, on the 22nd, and having a conversation with Cho Changhak, Executive Director of Join Apparel. Provided by Korea Small and Medium Venture Business Distribution Agency

'Join Apparel' is a women's clothing company that operates its own brand, the 'Jo Soonhee Collection.' Since 2004, it has been a leading SME brand, continuing its business by being featured in 'Happy Department Store,' a distribution channel exclusively for SMEs operated by Korea Small and Medium Venture Business Distribution Agency.

On this day, CEO Lee toured Join Apparel's business site, research and development (R&D) facilities, and manufacturing facilities, and held a meeting with company officials. During the meeting, participants shared the challenges SMEs face in the rapidly changing distribution environment and offered suggestions from the field regarding support programs for expanding sales channels.

A representative from Join Apparel said, "As the proportion of imported brands increases in private department stores, the presence of SME brands is gradually shrinking. With offline distribution contracting and the business environment worsening, we are extremely grateful for the Happy Department Store, which has allowed us to continue our business for over 20 years." The representative added, "We hope that a variety of support policies for expanding sales channels will continue to be developed in the future."

CEO Lee Taesik stated, "I am reassured to see that Happy Department Store is fulfilling its role for SMEs. Korea Small and Medium Venture Business Distribution Agency is also pursuing various online sales channel support policies, such as home shopping, live commerce, and entry into online shopping malls, in response to changes in the distribution environment. I hope companies will actively utilize the agency's various support programs to resolve difficulties and create new opportunities for growth."

This content was produced with the assistance of AI translation services.