"Securing Long-Term Competitiveness Through Qualitative Growth"... Busan Bank Focuses on 'Substantive Growth' and 'Regional Coexistence' in the Second Half

BNK Busan Bank has set "substantive change" and "regional coexistence" as its management strategies for the second half of this year, aiming to improve its organizational structure and strengthen its commitment to the local community.

On July 21, BNK Busan Bank (President Bang Seongbin) held the "2025 Second Half Management Strategy Meeting" at the main office auditorium. The event was attended by approximately 340 people, including President Bang Seongbin, the executive team, and branch managers from across the country.

BNK Busan Bank is holding the '2025 Second Half Management Strategy Meeting' at the main office auditorium and taking a commemorative photo. Provided by BNK Busan Bank

This strategy meeting, held under the slogan "Reload: 재장전," focused on reorganizing strategies and enhancing execution capabilities to respond to the rapidly changing financial environment. Through this, Busan Bank expressed its intention to strengthen management fundamentals and pursue sustainable growth in preparation for the future.

The meeting featured a video outlining BNK Financial Group's strategic direction, as well as awards for top-performing branches in the first half of the year and winners of the AI contest. Notably, an AI-themed opening video symbolizing digital transformation was presented, and a talk concert-style "Management ReaL Talk" session was held, facilitating active communication and sharing of current issues between executives and employees.

President Bang Seongbin stated, "At a time when uncertainty in the financial environment is increasing, it is more important to secure long-term competitiveness than to focus on short-term results. The second half of 2025 is the time for Busan Bank to achieve qualitative growth based on its core strengths."

He added, "With various changes taking place recently in the Busan region, we must take a leading role in addressing local issues as the region's representative financial institution. We will also actively support the recovery of small business owners and respond to digital transformation."

President Bang also emphasized, "Internal control and sound finance are the starting points of customer trust and the core of sustainable bank management," urging the practice of ethical finance.

In the second half of the year, Busan Bank plans to establish a "Regional Economy Hope Center" through organizational restructuring and expand financial support for small business owners and vulnerable groups. Additionally, the bank will create a "Marine Finance Department" to strengthen support for key local industries such as shipbuilding and logistics, focusing on driving regional economic growth.

This content was produced with the assistance of AI translation services.