CJ CheilJedang Launches Bibigo at Don Quijote in Japan... "Expanding Global K-Food Presence"

Installed in About 200 Stores... To Expand to All Locations by Year-End
Seventeen Products Including Gim Snack and Cup Udon Make Their Debut

CJ CheilJedang is ramping up its efforts in the overseas K-food market.

On July 21, CJ CheilJedang announced that an exclusive Bibigo brand display has been installed at Don Quijote, a leading discount store operated by Japan's major retail group Pan Pacific International Holdings (PPIH). Through this initiative, the company aims to boost both brand awareness and trial rates of Bibigo among local consumers as well as international tourists.

A consumer is looking at the Bibigo exclusive display at the Don Quijote store located in Nakameguro, Tokyo, Japan.
[Photo by CJ CheilJedang]

The Bibigo exclusive display at Don Quijote offers 17 products, including Bibigo Gim Snack, Cup Udon, Soup Dishes, Bulgogi Sauce, and 1-Minute Ring, many of which are being introduced in Japan for the first time. The purpose is to gauge the local market potential of these new items, especially at Don Quijote, which is popular among younger Japanese consumers. The display design features Korean phrases such as "Masitda" (delicious) and "Nhamnham" (yum yum), as well as images of Seoul landmarks like "N Seoul Tower" and "Namdaemun," to attract consumer attention.

The Bibigo displays are currently installed at about 200 Don Quijote stores across Japan, welcoming both local consumers and foreign tourists visiting Japan. CJ CheilJedang plans to expand the exclusive display to more than 600 PPIH Group retail locations in Japan, including all Don Quijote stores, by the end of this year.

A CJ CheilJedang representative stated, "With the exclusive Bibigo displays at PPIH, we are now able to introduce Bibigo K-food to even more local consumers," adding, "We will continue to strengthen our collaborations with overseas retailers and take the lead in expanding the global K-food territory."

Don Quijote is a major discount store chain in Japan, enjoying great popularity by offering a wide range of products such as food, daily necessities, alcoholic beverages, and pharmaceuticals at affordable prices. Its main customers are young local consumers and international tourists, and leveraging the Korean Wave trend is expected to help further raise the profile of the Bibigo brand.

This content was produced with the assistance of AI translation services.