Sharing That Began with Can Crushing... OB Beer Supports Elderly Recyclable Paper Collectors

Donation Delivered to Cooperative Kkeullim
Billboards Attached to Handcarts Used for Collecting Recyclable Paper
Supporting Economic Independence for Elderly Individuals

OB Beer announced on July 17 that it has delivered funds raised through its environmental campaign, the '2025 Cancrush Challenge', to the Cooperative Kkeullim to support elderly individuals who collect recyclable paper.

Euna Lee, Director of the Social Contribution Team at OB Beer (right), and Hyunkyung Cho, CEO of the Cooperative Kkeullim (left), are taking a commemorative photo at the donation ceremony. Photo by OB Beer

The 'Cancrush Challenge' is an eco-friendly campaign that promotes the proper way to crush and dispose of aluminum cans to increase recycling rates. This year, in celebration of Earth Day (April 22), OB Beer raised donations through the Cancrush Challenge and a social media comment event. For each comment posted, the company donated 1,000 KRW, and matched the total amount with an additional donation through a matching grant system.

The funds delivered by OB Beer to Cooperative Kkeullim will be used to attach and operate OB Beer’s social contribution activity billboards on handcarts (rear carts) used by elderly individuals collecting recyclable paper in the Seocho-gu and Nowon-gu areas of Seoul. Part of the advertising revenue will be provided as support funds to help these elderly individuals improve their working conditions and achieve economic independence. The billboards are scheduled to remain attached to the handcarts until December.

Kkeullim began in 2016 as a student club at Seoul National University. The organization provides lightweight and durable handcarts free of charge to elderly recyclable paper collectors, and uses the advertising revenue generated from the carts to support living expenses, provide supplies, and offer safety education, thereby contributing to the improvement of their quality of life.

An OB Beer representative stated, "This campaign is a meaningful achievement that has realized both environmental protection and social contribution through consumer participation," and added, "We will continue to pursue social contribution activities that drive real change for a sustainable future."

In May, OB Beer combined its responsible drinking campaign, 'Cass 0.0 Campus Attack', with the eco-friendly Cancrush Challenge at university festivals, attracting participation from more than 1,500 university students.

This content was produced with the assistance of AI translation services.