Yeongju City Opens Punggi Nonghyup Agricultural Products Market, Begins Full-Scale Shipment of Summer Apples
On July 14, the city of Yeongju, North Gyeongsang Province, announced that it had held an opening ceremony at the Punggi Nonghyup Agricultural Products Market to mark the first shipment of summer apples, officially beginning full-scale distribution.
The ceremony was organized to celebrate the shipment of 'Aori,' Yeongju's representative summer apple, and to promote the competitiveness of the local fruit industry. More than 300 people attended the event, including Han Sangsuk, Director of the Yeongju Agricultural Technology Center, city council members, heads of farmers' organizations, and local farmers, to congratulate the market on its new beginning.
On July 4, the Punggi Nonghyup Agricultural Products Market was upgraded from a traditional auction-based collection center to an official wholesale market. It has been transformed into a modern distribution hub equipped with state-of-the-art sorting machines and cold chain facilities, which is expected to help maintain apple quality and improve distribution efficiency.
The Aori apples shipped this time are gaining high popularity among consumers for their refreshing summer flavor and crisp texture. In particular, Aori apples grown in the Punggi area are highly regarded for their sweetness and quality.
Director Han Sangsuk stated, "The upgrade of the market and this first shipment mark an important turning point for Yeongju's fruit industry," adding, "We will actively pursue policies to expand the foundation for producing high-quality apples and to increase stable income for farmers."
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With this shipment, Yeongju City plans to expand nationwide distribution and enhance the brand image of Aori apples, while also further strengthening the position of 'Yeongju Apple' in the domestic summer apple market.
At the Punggi Nonghyup Agricultural Products Market, sorted Aori apples are waiting to be shipped.
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