Idus Launches 'Bababamba Perfume' Using Haitai Ice IP
Coupons and Membership Discounts Offered for Launch
Backpacker announced on July 11 that its platform 'Idus' has launched a new handmade product, the 'Bababamba Perfume', utilizing Haitai Ice IP.
This new release is a follow-up to the 'Polapo Perfume' introduced in March. It is the second ice cream-inspired perfume created based on Haitai Ice's Bababamba brand, and reinterprets Bababamba's signature sweet chestnut scent with a modern sensibility.
To celebrate the launch, Idus is holding various events, including offering up to a 10% discount for d+ membership members, providing additional coupons to users who follow the Bababamba Perfume creator, and giving away Bababamba Perfume to participants selected through a regram event.
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Kim Donghwan, CEO of Backpacker, stated, "Following Polapo, we plan to continue introducing content that artists, brands, and consumers can enjoy together through Bababamba Perfume." He added, "We will further expand the handmade market through diverse new brand IP collaborations in areas such as characters, entertainment, and games."
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