BLACKPINK to Release New Song 'Jump' on July 11
YG Entertainment announced on July 8 that the group BLACKPINK will release their new song 'Jump' on July 11 at 1 p.m.
On this day, YG unveiled the 'Jump' music video teaser on its official blog. The video features scenes of the members flying through the air, presented in a comic book cover style, as well as dynamic camera movements weaving between high-rise buildings. Ros?, Jennie, Jisoo, and Lisa appear in sequence, and the teaser ends with them striking poses in front of a BLACKPINK mural.
The music video is directed by Dave Meyers, a Grammy Award-winning director known for his collaborations with pop stars. YG stated that this project will be an iconic music video that encapsulates BLACKPINK's unique musical style.
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The new song 'Jump' was first unveiled during concerts held in Goyang on July 5 and 6. Starting with the Goyang performances, BLACKPINK will embark on a world tour spanning 31 shows in 16 cities, including Los Angeles, Chicago, Toronto, New York, and Paris.
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