Shinsegae Centum City Introduces Indoor Attractions to Beat the Summer Heat

Proportion of Out-of-Town Visitors Peaks During Vacation Season
Hot Pop-Ups, New Exhibitions, Ice Rink Discounts, and More

With the short rainy season over and the full summer heat beginning, Shinsegae Centum City has introduced customer-attracting content that utilizes its comfortable indoor spaces.

Ice rink. Provided by Shinsegae Centum City

Located in Haeundae, a popular summer vacation spot nationwide, Shinsegae Centum City is known as a "department store without an off-season," as it attracts even more customers during the summer, which is typically considered the off-season in the retail industry.

In particular, as of last year, the proportion of visitors from outside Busan during the July and August vacation season ranked first for the entire year, indicating nationwide foot traffic.

This year as well, the company is strengthening its customer appeal through highly talked-about pop-up stores, new exhibitions, and discounts at leisure facilities.

To begin with, a pop-up store celebrating the release of "Squid Game" Season 3, which opened on June 27, will run until July 10. At this pop-up, where mannequins dressed in Pink Guard uniforms greet customers, over 200 exclusive "Squid Game" goods featuring the show's artwork are available for purchase.

From July 18 to 31, the Event Hall will showcase goods from the popular Naver webtoon "Lookism" and more, aiming to attract MZ generation customers.

In addition, until August 17, the gallery is hosting the "Moment Shapes" exhibition. "Moment Shapes" is the final installment of the summer exhibition series "Shapes," following "Summer Shapes" in 2023 and "Light Shapes" in 2024. Visitors can experience more than 140 representative and new works by popular artists from Korea and abroad.

Moment Shapes Exhibition. Provided by Shinsegae Centum City

To accommodate the expected increase in summer visitors, leisure facilities will offer additional benefits and extended operating hours.

The ice rink is offering a 30% discount on daily lesson passes until July 31, while Spa Land has extended its hours from the previous 9 a.m. - 10 p.m. to 8 a.m. - 11 p.m. until August 31. The golf range will provide an extra one-month benefit and a Spa Land voucher to those who register for a season pass between July 21 and August 10.

The Culture Hall will feature a variety of performances throughout July, including classical music, jazz and tap dance, musicals, and magic shows, targeting family visitors.

Shopping benefits are also on offer. During the summer regular sale "Shinbaek Members Festa," which runs until July 13, seasonal new arrivals and end-of-season items in fashion, accessories, and sports are available at discounts of 20% to 50%.

A Shinsegae Centum City representative said, "We have prepared a variety of cultural, shopping, and leisure content so that customers can escape the summer heat at the department store."

This content was produced with the assistance of AI translation services.