Woongjin Foods Haneulbori Signs Official Beverage Sponsorship with Korea Archery Association
Beverage Sponsorship Agreement Signed with the Korea Archery Association in February
Official Supplier Agreement for the 2025 World Archery Championships Concluded in June
Woongjin Foods Haneulbori will serve as the official beverage sponsor for domestic and international archery competitions in South Korea.
Woongjin Foods announced on July 3 that, following the beverage sponsorship agreement signed with the Korea Archery Association in February for domestic archery tournaments, the company also entered into an official supplier agreement in June with the organizing committee of the "Gwangju 2025 World (Para) Archery Championships."
This collaboration is part of the "2025 K-TEA Haneulbori Campaign" and follows the ongoing partnership with the KBO League that began in March, now extending to archery. As the official beverage for domestic and international archery competitions, Haneulbori will support the athletes.
Under the agreement with the Korea Archery Association, Haneulbori products will be provided at major domestic archery tournaments held in the second half of this year. A special edition featuring a design symbolizing Korean archery will also be released. Haneulbori will participate as the official beverage at the "Gwangju 2025 Hyundai World Archery Championships" and the "Gwangju 2025 World Para Archery Championships," both scheduled to take place in Gwangju from September 5.
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The brand manager for Woongjin Foods' tea beverage division stated, "We are very pleased to support the strength of Korean archery through our collaboration with the Korea Archery Association and the organizing committee of the Gwangju World Archery Championships," and added, "Through Haneulbori, Korea's leading tea beverage brand, we aim not only to help athletes stay hydrated but also to promote a healthy tea beverage culture."
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