Buyeo County Goodtraemall Wins Top Prize in Agricultural Specialty Shopping Mall Category for Three Consecutive Years

Awarded Top Prize in the Agricultural Specialty Shopping Mall Category at the National Service Awards
Enhancing Brand Competitiveness Through Quality Management and Customer Trust

On June 27, Buyeo County in South Chungcheong Province announced that its official agricultural specialty online shopping mall, "Goodtraemall," has won the top prize in the agricultural specialty shopping mall category for the third consecutive year at the "2025 National Service Awards (8th National Service Awards)" hosted by the Industrial Policy Research Institute.

Goodtraemall is a platform where consumers can easily browse and purchase agricultural and food products that have received approval under Buyeo County's joint brand "Goodtrae," as well as products certified by national programs such as GAP and HACCP. By ensuring both consumer convenience and reliability, the platform continues to enhance its brand value.

Additionally, Goodtraemall is expanding its customer engagement and increasing satisfaction through a variety of customer-participation marketing strategies, including monthly discount events, review events, promotions for new customers, and prize giveaways.

County Governor Park Junghyun stated, "Goodtraemall's achievement of winning the National Service Award for three consecutive years is thanks to the continued trust and support of our residents and consumers. We will continue to do our utmost to enhance the competitiveness of Buyeo's agricultural specialties through Goodtraemall and to ensure that 'Goodtrae' firmly establishes itself as a leading power brand in both domestic and international markets."

Meanwhile, "Goodtrae" is Buyeo County's official joint agricultural and food brand, developed in 2004. Usage approval is granted only to production and distribution organizations that pass rigorous screening in areas such as farming experience, quality control, distribution status, and creditworthiness.

This year, 60 organizations were selected as the 11th cohort to receive usage approval, and a dedicated quality management workforce is operating a thorough inspection system throughout the entire distribution process.

Goodtrae has also secured the top spot in the agricultural and food joint brand category at the "Korea National Brand Awards (K-NBA)" for 14 consecutive years, firmly establishing itself as South Korea's leading agricultural specialty brand.

This content was produced with the assistance of AI translation services.