Simmons Opens Simmons Mansion Gwangjin Branch in Gunja-dong
"High Concentration of Large Apartment Complexes...
Diverse Customer Base Expected"
Simmons announced on June 26 that it has opened the 'Simmons Mansion Gwangjin Branch' in Gunja-dong, Gwangjin-gu, Seoul.
Simmons Mansion is a consignment store where Simmons headquarters provides 100% support for all store operation costs, including interior design, product displays, and promotions. The newly opened Gwangjin Branch is the only Simmons bed store in Gwangjin-gu.
The store is located in a prime commercial area with large electronics retailers and supermarkets nearby, as well as a high concentration of large apartment complexes. As a result, it is expected to attract a diverse range of customers, including families planning to move, engaged couples preparing for marriage, and newlyweds.
Inside the store, customers can find Simmons' signature mattress collection 'Beautyrest,' featuring popular models such as Gelmon, Edison, William, and Giselle. The recently renewed Marconi model is also available. In addition, steady sellers from Simmons' top-tier line, 'Beautyrest Black,' including Kelly, Lucille, and Lauren, can be experienced.
In particular, a variety of sizes are available, from Super Single (SS), which is ideal for single-person households and children's beds, to Great King (GK), which provides a spacious sleeping environment. Customers can freely choose according to their preferences, sleeping habits, and bedroom environment. Frames, bedding, and furniture are also on display, allowing visitors to experience the 'Simmons Look,' where the bedroom is harmoniously styled exclusively with Simmons products.
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