Hampyeong County Launches "Hampyeongcheonji Mall App" to Expand Online Distribution Infrastructure

Discount Coupon Event for App Installers Starting June 23

Jeonnam Hampyeong County Office building.

Jeonnam Hampyeong County has launched the official mobile application (hereinafter referred to as the app) for its online shopping mall, Hampyeongcheonji Mall, to strengthen the online distribution infrastructure for local agricultural specialties.

According to Hampyeong County on June 22, the Hampyeongcheonji Mall app was officially launched recently. Starting from June 23, a special promotion event titled "Install Now and Get Coupons!" will be held for customers who install the app.

The launch of the Hampyeongcheonji Mall app is part of a strategy to respond to the global K-food trend and the shift toward online shopping. The county plans to expand sales channels both domestically and internationally, while simultaneously working to increase the income of local producers and enhance digital competitiveness.

The newly released Hampyeongcheonji Mall app is designed with an intuitive interface to make it easy for both domestic and international consumers to purchase agricultural and livestock products from Hampyeong. The county also plans to broaden customer engagement by providing various benefits such as real-time special promotions, event updates, and push notifications.

In particular, the app is expected to serve as an online introduction channel that can replace printed brochures at domestic and international events such as international food expos. This is anticipated to significantly enhance both the accessibility and promotional effectiveness of Hampyeong's agricultural specialties in the global market.

Furthermore, starting June 23, the commemorative event "Install Now and Get Coupons" will be held. Consumers who install the app and complete membership registration will receive discount coupons that can be used immediately within the shopping mall. However, the event will end once the allocated budget is exhausted.

Lee Sangik, the governor of Hampyeong County, stated, "The launch of this mobile app marks an important turning point not only for expanding distribution channels but also for strengthening the digital competitiveness of Hampyeong's agricultural products." He added, "We will continue to develop the platform so that both local producers and consumers can benefit, through a variety of online content and marketing strategies."

This content was produced with the assistance of AI translation services.