Sampyo Industrial Signs MOU with Geonwon Group to Expand Application of Winter-Ready Concrete

Cooperation to Expand the Application of 'Bluecon Winter'

Sampyo Group is partnering with an architectural firm to pursue technical cooperation aimed at expanding the application of its winter-ready concrete product, 'Bluecon Winter.' The strategy is to enhance the brand value of winter-ready concrete while solidifying its position as a leading company in the specialty concrete market.

Sampyo Industrial, the core affiliate of Sampyo Group, announced on the 19th that it had signed a Memorandum of Understanding (MOU) with Geonwon Group, a comprehensive architectural firm, at its headquarters in Ima Building, Gwanghwamun, on the 18th. The agreement is for expanding the application of winter-ready concrete and technical cooperation.

Sampyo Group signed a Memorandum of Understanding (MOU) for expanding the application of ready-mixed concrete and technical cooperation with Geonwon Group at its headquarters in Ima Building, Gwanghwamun, on the 18th. Lee Jongsuk, CEO of Sampyo Industrial (center), Lee Geunbae, CEO of Geonwon Architecture (right), and Kim Deukhan, CEO of Geonwon Engineering (left), are posing for a commemorative photo. Sampyo Group

Key figures including Lee Jongsuk, CEO of Sampyo Industrial, Lee Geunbae, CEO of Geonwon Architecture, and Kim Deukhan, CEO of Geonwon Engineering, attended the signing ceremony. Under the MOU, the two companies will establish a mutual cooperation system to expand the application of 'Bluecon Winter,' Korea's first winter-ready concrete, and will continue various activities to strengthen the product's brand competitiveness.

Bluecon Winter, launched by Sampyo Industrial in 2018, is a specialty concrete designated as Construction New Technology No. 995 by the Ministry of Land, Infrastructure and Transport last year. The Construction New Technology system recognizes construction technologies developed for the first time in Korea or improved from existing technologies, provided they are deemed novel, advanced, and applicable in the field.

With this MOU, Sampyo Industrial plans not only to provide a comprehensive solution for winter-ready concrete to ensure the highest concrete quality through Bluecon Winter, but also to offer site-specific construction services.

Geonwon Architecture aims to enhance its competitiveness in securing contracts by applying winter-ready concrete technology at construction sites, which will shorten construction periods and improve quality and safety. Geonwon Engineering will provide technical and business management services based on the application of winter-ready concrete, with site safety as a fundamental premise.

A representative from Geonwon Group stated, "This agreement will serve as an opportunity to bring about real changes at construction sites by combining Geonwon Architecture's design capabilities and Geonwon Engineering's construction management expertise with Sampyo Industrial's outstanding technology. We will apply winter-ready concrete technology from the early design stage and ensure quality and safety during the construction management phase to build greater customer trust."

Lee Jongsuk, CEO of Sampyo Industrial, said, "We are actively working to strengthen the brand competitiveness of winter-ready concrete based on our industry-leading technology and quality. Through this MOU, we will do our utmost to provide differentiated value and brand experience."

This content was produced with the assistance of AI translation services.