CJ OnStyle Partners with Meta for Digital Marketing... "Fostering K-Live Commerce"

Introduction of Meta's Collaborative Advertising and Video Commerce Partnership
Planned Integrated Marketing with Instagram, Facebook, and More

On June 19, CJ OnStyle announced that it has entered into a strategic partnership with the global big tech company 'Meta' to strengthen the competitiveness of its mobile application (app).

Through this collaboration, the company aims to enhance its digital content marketing to firmly establish the presence of the CJ OnStyle mobile app, while also pursuing the long-term goal of fostering global K-live commerce.

On June 12, CJ OnStyle held a signing ceremony at the CJ ENM Commerce Division headquarters in Seocho-gu, Seoul. The event was attended by Lee Sunyoung, CEO of CJ ENM Commerce Division (CJ OnStyle), Kim Jina, CEO of Meta Korea, and other key executives from both companies.

The two companies decided to collaborate, focusing on the digital marketing synergy created by linking CJ OnStyle's product portfolio?which spans fashion, beauty, living, and food?with Meta's social platforms such as Instagram and Facebook. Meta's platforms have more than 3.4 billion daily active users (DAU).

Through this partnership, CJ OnStyle will introduce Meta's collaborative advertising. With support based on CJ OnStyle's data, partner companies will be able to conduct more precise and efficient targeted marketing on Meta's platforms. To this end, Meta will provide digital marketing solutions to CJ OnStyle's partner companies, while CJ OnStyle aims to build a virtuous cycle model that supports the growth of its partners by linking them with its own mobile app. High synergy is expected, particularly in CJ OnStyle's premium beauty and living categories.

The companies will also actively pursue video commerce collaborations, such as short-form content. CJ OnStyle will co-produce celebrity-based short-form content with Meta, leveraging Instagram Reels, in order to drive traffic to its mobile app and secure a large pool of potential customers. In the long term, CJ OnStyle also plans to foster K-live commerce based on Meta's global network.

Kim Jina, CEO of Meta Korea, stated, "We hope that through our collaboration with CJ OnStyle, more brands will be able to find growth opportunities on Meta's platforms." A CJ OnStyle representative said, "This partnership, which promotes comprehensive video-based digital collaboration, will be an important turning point not only for partner brands but also for strengthening the content competitiveness of the CJ OnStyle app."

This content was produced with the assistance of AI translation services.