Goryeong County's Woorideul En Agricultural Cooperative Corporation Selected as Top Performer in Gyeongbuk Strawberry Export Pilot Complex Evaluation

Goryeong County in North Gyeongsang Province (Governor Lee Namcheol) announced that Woorideul En Agricultural Cooperative Corporation (CEO Lee Heongwang) was selected as the top (No. 1) pilot complex in the 2025 performance evaluation at the 'Gyeongbuk Strawberry Production and Export Specialist Pilot Complex Performance Report Meeting' held at the Stanford Hotel from June 12 to 13.

Goryeong County's 'Woorideul En Agricultural Cooperative Corporation' won the 'Best Excellence' award in the performance evaluation of the Gyeongbuk strawberry export pilot complex and is taking a commemorative photo. Provided by Goryeong County

This report meeting, hosted by North Gyeongsang Province, served as an opportunity to share the annual operational results of strawberry export pilot complexes in the province and to select outstanding pilot complexes by evaluating overall indicators such as cultivation status, management performance, and administrative support.

Woorideul En Agricultural Cooperative Corporation was selected as the top pilot complex after receiving high marks in various areas, including pesticide-free strawberry quality control, hosting events for overseas buyers, stable expansion of export volumes, and local promotions in Hong Kong.

The company was praised for its marketing strategy that actively leveraged the eco-friendly strengths of pesticide-free strawberries, its significantly increased export performance compared to the previous year, and its systematic submission of evaluation materials. In fact, strawberry exports for the 2024-2025 season reached 23 tons and approximately 310,000 USD, achieving results about five times higher than the previous year.

Governor Lee Namcheol stated, "Goryeong strawberries are now establishing themselves as premium fruit in both domestic and international markets, thanks to their eco-friendly cultivation base and quality competitiveness," and added, "We will continue to enhance the brand value of Goryeong strawberries through ongoing administrative support and by pioneering global markets."

Goryeong County continues to provide policy support for expanding the strawberry export base, including facility modernization, diversification of varieties, and support for export marketing.

This content was produced with the assistance of AI translation services.