Shinhan Financial Group Launches "Cheoeum Crew," a Specialized Platform for the 2030 Generation
Sign Up for Everything from Savings Accounts to Credit Cards at Once
Platform Connected via SuperSOL
On June 16, Shinhan Financial Group announced the launch of a specialized platform called "Cheoeum Crew," which allows members of the 2030 generation to sign up for tailored savings accounts and credit cards all in one place.
"Cheoeum Crew" brings together youth-focused financial products from four Shinhan Group affiliates: banking, cards, securities, and life insurance. The offerings include Shinhan Bank's Youth Cheoeum Installment Savings and SuperSOL Account, Shinhan Card's Cheoeum Credit and Debit Cards, Shinhan Investment & Securities' Cheoeum ISA, and Shinhan Life's Shinhan SOL Ssolhan Cheoeum Savings Insurance. In August, Shinhan EZ General Insurance also plans to introduce insurance products targeting young customers.
"Cheoeum Crew" can be accessed through the integrated SuperSOL app. These financial products are also available for sign-up through the respective affiliate apps.
Shinhan Financial Group has also introduced a participation-based rewards program, which allows users to accumulate points whenever they check in or sign up for products.
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A Shinhan Financial Group representative stated, "Cheoeum Crew is a platform designed to help young customers, who are just starting their careers and beginning to sign up for key financial products, to embark on a planned financial life and build assets. We will continue to expand our products and content to meet the needs of customers from various generations."
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