Samsung Electronics Tops European Microwave Market Share for 10 Consecutive Years

Sales Volume Survey Conducted in 19 European Countries
99% Antibacterial Certification and Environmental Validity Certification
Products Reflecting the Preferences of European Consumers

Samsung Electronics ranked first in market share by sales volume in the European microwave oven market last year, marking its tenth consecutive year at the top.

According to a survey on microwave oven sales in 19 European countries conducted last year by market research firm Euromonitor, Samsung Electronics achieved a 12.8% market share across Europe, securing the number one position for ten consecutive years from 2015 to 2024.

To enhance hygiene and durability, Samsung Electronics applied a ceramic coating to the interior of its microwave ovens. This feature earned a 99.9% antibacterial certification mark from Hohenstein, an antibacterial certification body.

Reflecting the preferences of European consumers who are highly interested in home interiors, Samsung Electronics introduced the 'Bespoke Microwave Oven' with seven color options and glass materials, allowing customers to express their individual tastes and lifestyles.

Samsung Electronics Microwave Oven. Samsung Electronics.

Last year, the company also launched a Wi-Fi-enabled model compatible with SmartThings. Users can conveniently control cooking modes or check the remaining cooking time via voice commands through Bixby, and access a variety of smart features such as receiving recipe recommendations and cooking guidance through integration with the 'Samsung Food' service.

Additionally, Samsung Electronics collaborated with POSCO to develop enamel steel plates with a higher proportion of recycled materials for use in cooking appliances, which have been applied to the interiors of microwave ovens and ovens. In September of last year, these enamel steel plates received 'ECV certification' from UL Solutions. The ECV certification verifies the validity of a product's environmental claims, such as the proportion of reusable or recyclable materials and the content of hazardous substances.

Hwang Taehwan, Executive Vice President of the Digital Appliances (DA) Division at Samsung Electronics, stated, "Over the past ten years, we have earned the trust of European consumers through differentiated technology and customized products," adding, "We will continue to drive consumer-centric innovation by providing AI solutions that seamlessly connect and intelligently coordinate kitchen appliances within SmartThings."

This content was produced with the assistance of AI translation services.