What Happened to Soju Bottles in May?... DaeSun Brewery Launches "Let's Prevent Forest and Grass Fires" Campaign

Plaque of Appreciation Presented by Gijang Fire Station

Busan-based local company DaeSun Brewery received a plaque of appreciation from Gijang Fire Station on May 28, 2025, in recognition of its contribution to promoting the prevention of springtime forest and grass fires.

The plaque presentation ceremony was held at DaeSun Brewery's Gijang plant, with Choi Sungwook, head of DaeSun Brewery, and Kim Changsoo, manager of the Prevention Guidance Division at Gijang Fire Station, in attendance.

Throughout May, DaeSun Brewery included the message "Fire safety is life! Let's work together to prevent forest and grass fires" on the secondary labels of 500,000 bottles of its products, spreading awareness about wildfire prevention. The company also conducted promotional activities through online channels, including social media and its official website.

Choi Hongseong, CEO of DaeSun Brewery, stated, "With large-scale wildfires occurring this spring, I felt a sense of responsibility as a local business to help prevent forest fires," and emphasized, "We will continue to cooperate to ensure community safety."

Previously, DaeSun Brewery has carried out public interest campaigns using secondary product labels in collaboration with organizations such as Haeundae Police Station and the Korea Road Traffic Authority.

Choi Sungwook, head of DaeSun Brewery (left), is receiving a plaque of appreciation from Kim Changsoo, manager of the Prevention Guidance Division at Gijang Fire Station.

This content was produced with the assistance of AI translation services.