Hanjin Expands Lifestyle Logistics Services in Pet, Beauty, and Alcohol Sectors
Participating as the Official Logistics Partner for Exhibitions and Fairs
Strengths in Customized Solutions and Global Network
Hanjin announced on June 5 that it is proactively expanding its specialized logistics services by participating as the official logistics partner in exhibitions and fairs across various lifestyle industries, including pet, beauty, and alcoholic beverages.
A Hanjin official is promoting customized logistics services at the '2025 Seoul Indie Beauty Show' held at COEX Magok, Seoul in March. Photo by Hanjin
View original imageLast month, as the official logistics partner of the '2025 Seoul Sake Festival,' Hanjin provided customized logistics services for participating companies and general visitors. As of last year, the volume of sake imports increased by 5% compared to the previous year, reaching an all-time high and indicating that the market is steadily growing.
At the '2024 Seoul Pet Show' held in September last year, Hanjin proposed logistics services tailored to the scale and industry characteristics of more than 180 participating companies. For small businesses, Hanjin offered a 'one-click service' for easy logistics processing, while large clients were supported with integrated logistics solutions based on fulfillment services.
Hanjin also provided strategic logistics consulting for K-beauty brands seeking to enter the Japanese market. At the 'Seoul Indie Beauty Show' held in March, Hanjin operated a logistics consultation booth to present logistics strategies tailored to the size and growth stage of each brand.
Hanjin set up a parcel reception desk at the exhibition venues, allowing visitors to immediately ship purchased goods to their desired destinations. For companies preparing to expand overseas, Hanjin introduced its international logistics network, including Amazon inbound logistics, forwarding, and global fulfillment services, providing practical support.
Hanjin also held a business seminar for more than 80 participating companies and buyers, offering guidance on the procedures and operational processes for entering the Japanese market. The subsequent networking program provided a direct platform for interaction.
In addition, Hanjin is demonstrating its logistics capabilities targeted at the lifestyle industry by participating as the official logistics partner in various exhibitions such as 'K-Beauty Expo Korea 2024,' '2025 Pet Show Korea,' and 'Daejeon Pet&Cat Show.'
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A Hanjin representative stated, "Based on our accumulated experience in exhibition and fair logistics operations across various industries, we plan to continue expanding our customer-tailored lifestyle logistics services. We aim to set a new standard for industry-specific logistics, focusing on eco-friendly logistics, digital-based services, and a global network."
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