Samsung Electronics to Hold Global Strategy Meeting from June 17 to Discuss Second-Half Business Plans

From Second-Half Sales Strategies to Supply Chain Review
Chairman Lee Jae-yong Not Attending, Will Receive Separate Briefing

Amid intensifying global management uncertainties due to U.S. tariff policies and the ongoing U.S.-China hegemonic rivalry, Samsung Electronics is set to hold a 'Global Strategy Meeting' to discuss business plans for the second half of the year.

According to the business community on June 5, Samsung Electronics will hold its Global Strategy Meeting over three days from June 17 to 19, with key executives and heads of overseas subsidiaries in attendance. Every June and December, Samsung Electronics holds meetings led by the heads of each division to share issues by business segment and region, and to discuss business goals and sales strategies for the coming year.

The view of Samsung Electronics Seocho Building in Seocho-gu, Seoul. Photo by Yonhap News

The meetings will be chaired separately by Roh Tae-moon, acting head of the Device eXperience (DX) division, and Jeon Younghyun, head of the Device Solutions (DS) division. As in previous years, Chairman Lee Jae-yong is not expected to attend the meetings but will receive reports afterward.

For the DX division, meetings will be held in the following order: the Mobile eXperience (MX) business unit on June 17, the Visual Display (VD) and Digital Appliances (DA) business units on June 18, and the company-wide meeting on June 19. These sessions will review first-half business performance and discuss regional launch plans and sales strategies for new products in the second half of the year. Given the heightened management uncertainty since the Trump administration's tariff policies, the company is expected to review its supply chain and seek region-specific response strategies.

The DS division, which oversees the semiconductor business, will hold its meeting on June 18.

Having ceded the top spot in the global DRAM market to SK hynix in the first quarter of this year, and with continued sluggish performance in high-bandwidth memory (HBM) and foundry businesses, discussions are expected to focus not only on second-half business strategies but also on organizational culture improvements and strengthening future competitiveness.

According to market research firm Omdia, Samsung Electronics' global DRAM market share in the first quarter was 34.4%, down 4.2 percentage points from the previous quarter's 38.6%. In contrast, SK hynix, which has taken the lead in the HBM market, increased its share from 36% to 36.9% during the same period, overtaking Samsung Electronics for the first time.

Meanwhile, major affiliates such as Samsung Display and Samsung Electro-Mechanics are also scheduled to sequentially hold strategy meetings to review their business strategies for the second half of the year.

This content was produced with the assistance of AI translation services.