Samsung Electronics' 'Bespoke AI' Captivates Latin America

Tech Seminars to Be Held Starting in Latin America, Expanding to Southeast Asia and Beyond

Samsung Electronics has introduced innovative home appliances enhanced with artificial intelligence (AI) to the Latin American market.

On June 3 (local time), Samsung Electronics announced on June 4 that it held the '2025 Latin America Tech Seminar' in Mexico City, Mexico, to showcase the innovative technologies and services of its 2025 'Bespoke AI Home Appliances.'

On the 3rd (local time) in Mexico City, Mexico, participants are examining the new 'Bespoke AI Home Appliances' at Samsung Electronics' '2025 Latin America Tech Seminar.' Samsung Electronics

The 'Tech Seminar' is an event that invites local tech and lifestyle media, as well as industry experts, in major overseas regions to introduce the latest technologies and services and provide hands-on product experiences. This year, Samsung unveiled the new 'Bespoke AI Home Appliances' to participants from 13 Latin American countries, including Mexico, Brazil, Chile, and Colombia.

Samsung Electronics exhibited products that realize the 'AI Home' concept, including the 2025 Bespoke AI Refrigerator, Bespoke AI Washer and Dryer, Bespoke AI Jet 400W Cordless Vacuum Cleaner, and Bespoke AI WindFree Air Conditioner.

Through this product lineup, Samsung introduced advanced services such as screen experiences embedded in home appliances, AI-based energy savings, Bixby voice control, and convenient features that link SmartThings with appliances.

In addition, Samsung set up an AI home concept apartment called 'Sam's House,' equipped with the latest products, allowing participants to directly experience the convenience and efficiency of 'Bespoke AI Home Appliances' in everyday life.

On the 3rd (local time) in Mexico City, Mexico, participants are examining the new 'Bespoke AI Home Appliances' at Samsung Electronics' '2025 Latin America Tech Seminar.' Samsung Electronics

Moon Jongseung, Vice President of Samsung Electronics' Digital Appliances (DA) Division, emphasized, "We will continue to advance the technologies and services of Samsung Bespoke AI Home Appliances, which are easy for anyone to use (Easy), save time and energy (Save), provide care (Care), and keep the home secure (Secured)."

Meanwhile, to widely promote the innovations of the 2025 'Bespoke AI Home Appliances' in the global market, Samsung Electronics plans to continue holding tech seminars in other major regions, including Southeast Asia and South Asia, starting with Latin America.

This content was produced with the assistance of AI translation services.