Watch Lee Junghoo's Games on Naver Chzzzyzik... New 'Prime Content' Introduced

Content Focused on Real-Time Viewing and Replays
MLB Broadcasts Offered as Pilot Content
Features Include Watch Together with Streamers and User Chatting

On May 30, Naver announced that it is introducing a new feature called 'Prime Content' on its streaming platform Chzzzyzik, allowing users to enjoy real-time viewing experiences such as sports and performances.

Prime Content, newly launched on Chzzzyzik, offers broadcast content optimized for real-time viewing. Users can purchase and watch their desired content on an episode-by-episode basis.

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For its first Prime Content, Naver Chzzzyzik is partnering with the sports channel SPOTV to provide major games from Major League Baseball (MLB) in the United States. MLB is a globally popular league, and this season, the outstanding performances of Korean players such as Lee Junghoo (San Francisco Giants) and Kim Hyesung (LA Dodgers) have led to increased demand for live broadcasts.

Currently, MLB Prime Content is being sold at 2,200 won per game. Users who purchase Prime Content can share commentary and reactions about key moments in the game with streamers or other users. Starting with the pilot offering of MLB content, Chzzzyzik plans to expand its lineup of premium content, including sports and performances.

Additionally, streamers can use Prime Content as material for their personal broadcasts, just as they have done with the existing 'Watch Together' feature. Users who purchase Prime Content can watch the streamer’s commentary or chat with other viewers while enjoying the live broadcast. By purchasing their preferred content by episode, they can also use the replay function immediately after the broadcast ends.

Chzzzyzik aims to advance the content ecosystem by simultaneously supplying premium content where real-time viewing experiences are essential. Kim Jeongmi, leader of Naver Chzzzyzik, stated, "This new Prime Content is an effort to respond to the demand for enjoying high-quality content in a richer way tailored to users' preferences and viewing contexts," adding, "Chzzzyzik plans to secure a diverse range of content at the platform level so that a new culture of content creation and consumption, built together by streamers and viewers, can firmly take root."

This content was produced with the assistance of AI translation services.