Lee Soo Man Donates 1.72 Billion KRW to LA Greening Campaign: "ESG Is a Creator's Calling"

A2O MAY and Sunny Join Tree Planting Campaign

Producer Lee Soo Man participated in a tree planting event held in LA on the 23rd (local time). A20 Entertainment

Lee Soo Man, the key producer and visionary leader of A2O Entertainment, led a greening campaign in Los Angeles (LA), United States, which has achieved a total of $1.25 million (approximately 1.72 billion KRW) in donations, according to the Koreatown Youth and Community Center (KYCC) on May 29.

Producer Lee Soo Man participated in a tree planting event held in LA on the 23rd (local time). Joining him at the event were his global girl group A2O MAY and Girls’ Generation’s Sunny.

Through this campaign, more than 1,000 climate-resilient trees were planted throughout LA, with over 500 volunteers including youth and local residents participating. The activities were particularly focused on environmentally vulnerable areas within the city, such as South LA, Pico-Union, and Koreatown.

Lee Soo Man officially launched the LA tree planting campaign last September with a personal donation of $500,000 (approximately 690 million KRW). Subsequently, through collaboration with various organizations and grassroots supporters, he succeeded in raising an additional $755,000 (approximately 1.04 billion KRW) in donations.

KYCC stated, "This campaign goes beyond simple planting activities and will be recorded as a tangible example of practical action toward climate equity and sustainability in the local community," adding, "It serves as a precedent showing what can be achieved when entrepreneurs, cultural figures, and local communities cooperate around ESG (Environmental, Social, and Governance) values."

A2O May and A20 Entertainment participated in the LA tree planting event.

Producer Lee Soo Man said, "Planting trees is about leaving a breathing legacy for future generations," and added, "Just as artists create beauty, I believe it is a responsibility of our times to preserve and expand it." He further emphasized, "ESG is not just a task for corporations but a social role required of creators as well."

Song Jungho, Secretary General of KYCC, stated, "It was thanks to Producer Lee Soo Man’s vision and sincere support that thousands of LA citizens now have the foundation to live in a greener and healthier urban environment," and stressed, "This is a case that demonstrates what social practice of ESG truly means."

This content was produced with the assistance of AI translation services.