"Try It On During Golf Lessons"... TaylorMade Apparel Hosts Customer Experience Event

One-on-One Lessons Featuring the XCELER Line
Beyond Golfwear: High-Performance Differentiation as Equipment

Hanseong FI announced on May 29 that its golf apparel brand TaylorMade Apparel has conducted a customer experience marketing campaign.

TaylorMade Apparel organized one-on-one golf lessons and experience events, allowing customers to try out its signature line, the XCELER line, firsthand.

Photo by Hanseong FI

The events were held at major locations nationwide, including Hyundai Department Store Kintex and Pangyo branches, as well as Lotte Department Store Incheon branch, targeting top customers. Participants experienced the XCELER line’s swing optimization, performance materials, and ergonomic design through customized lessons with professional golfers from Team TaylorMade.

TaylorMade Apparel is also engaged in athlete sponsorships. At the recent LPGA Black Desert Championship in Utah, USA, Team TaylorMade professional Yoo Hae-ran wore the XCELER line.

A representative from TaylorMade Apparel stated, "The XCELER line is no longer just golfwear, but serves as another piece of 'equipment' on the course as performance wear. Through exclusive experience programs for VIP customers, we aim to directly convey our brand philosophy and strengthen our leadership in the premium golf apparel market."

This content was produced with the assistance of AI translation services.