Shinhan Card Hosts "The Preview Seoul" Art Fair for Mutual Growth in the Art Community

Selected for the Ministry of Culture, Sports and Tourism's Support Program for Four Consecutive Years
Nurturing Emerging Artists

Shinhan Card announced that "The Preview Seoul 2025 with Shinhan Card" will be held for four days starting from the 29th at the former National Theater Baek Seokhee Jang Minho Theater, located behind Seoul Station.

The Preview Seoul has drawn attention as the first art fair organized by a financial institution. This year marks its fifth edition. The event helps emerging galleries and artists enter the art market.

The theater, operated by the Ministry of Culture, Sports and Tourism as a Seoul city venue, is a symbolic place that has led experimentation and creation in Korean performing arts for over 30 years. The space will be transformed into a contemporary art stage, featuring 40 galleries, 175 artists, and more than 2,000 new works.

Leveraging the unique characteristics of the theater, a contemporary circus stage will be produced so that visitors can experience art as if watching a performance. Large screens will showcase video works by the artists.

A special booth has been set up in collaboration with partner Ottogi. The booth features an exhibition of winning works from the "Ottogi Illustration Contest" and an Ottogi product experience zone.

At the "Muto Teams" booth, visitors can create custom T-shirts using participating artworks. Guests can also take a break at the outdoor "Foodtech X Best Food Truck" zone or at the "Anthracite" cafe lounge.

Shinhan Financial Group has prepared a variety of attractions utilizing its infrastructure. These include an art zone decorated with Shinhan Financial Group’s character "Shinhan Friends" in various content formats, as well as the "Shinhan Card Discount Plan Lounge," a new product launched by Shinhan Card last month.

Throughout the art fair, Shinhan Bank’s win-win delivery application "Ttaenggyeoyo" will also be introduced.

"Ttaenggyeoyo" is an app that promotes mutual growth with small business owners by offering a 10,000 won coupon for new sign-ups and repeat orders, gift certificates with up to 30% discounts, and low brokerage fees. The philosophy of Ttaenggyeoyo aligns with The Preview’s aim to foster mutual growth within the art community.

Outstanding customers of Shinhan Bank, Shinhan Card, Shinhan Life, and Shinhan Investment & Securities, as well as AvenueL customers of strategic partner Lotte Department Store, have also been invited.

Visitors can receive a 30% discount on admission tickets when purchasing with Shinhan Card either through NolTicket (Interpark) or on-site. Exhibited works can be viewed on the official website and social media channels.

When purchasing artworks with Shinhan Card, customers will receive 2?3 months of interest-free installments and a 5% cashback. Purchases made through Art Plus on Shinhan Card All That offer 2?5 months of interest-free installments and 0.5% accumulation of My Shinhan Points.

This content was produced with the assistance of AI translation services.