'King of Screen Golf' Hongtaek Kim Signs Sponsorship Deal with Bed Brand Rexfeel

Contract Signed Highlighting Importance of Sleep for Back Pain Relief
Rexfeel Supports Over 20 Professional Golfers in Korea and Abroad

'The King of Screen Golf' Hongtaek Kim has signed an official sponsorship contract with the premium bed brand Rexfeel (LEXFEEL).

Hongtaek Kim is posing for a commemorative photo after signing a sponsorship contract with the premium bed brand Rexfeel. Be Number One

On May 29, Kim's management company Be Number One announced, "Recently, Hongtaek Kim, who had been struggling with back pain, came to realize the importance of sleep and recovery. He became deeply interested in Rexfeel's technology and personally requested sponsorship, which led to this partnership." Kim stated, "I have once again realized how important sleep quality is to my career as an athlete. After using the bed, I could clearly feel a reduction in the strain on my back," adding, "I hope to repay my fans by showing them my best in the future."

Rexfeel uses its high-elasticity, high-density gel material 'Gelspace' mattress to precisely distribute body pressure. It also helps maintain an ideal temperature during sleep, allowing for deeper rest. The most expensive product costs up to 350 million won. Next month, Rexfeel will unveil its highest-priced bed, the 'Alexander Premium Signature,' at a popup store at Hyundai Department Store's main branch. Rexfeel currently sponsors over 20 professional golfers in Korea and abroad, including Yoo Haeran, Moon Doyeob, and Kim Minseon7.

Hongtaek Kim is known as a long hitter on the Korea Professional Golfers' Association (KPGA) Tour, excelling both on screen golf and on the field. He claimed his first KPGA Tour victory at the 2017 Dong-A Membership Group Dynamic Busan Open, and returned to the top at the GS Caltex Maekyung Open in May last year.

This content was produced with the assistance of AI translation services.