7-Eleven Launches Baseball-Themed Snack "Choco Churros"

The Second Release in the "Cups" Series:
Ready-to-Eat Foods That Attach to Cans
Reflecting the "Jjikchu" Trend
Churros Filled with Choco Jam

Convenience store 7-Eleven announced on May 27 that it will launch "Choco Churros," the second product in its self-developed "Cups" series, which comes with a tray that allows various beverages to be enjoyed together. This move reflects the popularity of professional baseball.

7-Eleven Choco Churros. Provided by 7-Eleven

Previously, 7-Eleven introduced the first "Cups" series in March in response to increasing demand for baseball-related products. The series features ready-to-eat foods that can be paired with canned beverages. The first product, "Popcorn Chicken," was designed so that chicken nuggets could be placed in a round tray and attached to a beer or soft drink can for convenient enjoyment.

The second product in the Cups series, Choco Churros, is a churros snack that has recently gained popularity as a dessert and is being used in various product categories such as snacks and coffee. Among churros, the "Jjikchu" (churros dipped in chocolate syrup or similar) style has become a trend. To reflect this, sweet Nutella choco jam is filled inside the churros, allowing for easy consumption and adding the rich sweetness of hazelnut. The churros are freshly fried in just three minutes upon order, providing a crispy texture for immediate enjoyment.

An event to celebrate the launch of Choco Churros will also be held. From May 28 to June 30, customers who purchase the product will receive a can of Pepsi Cola, which fits perfectly into the tray, as a free gift.

7-Eleven has recently been expanding its ready-to-eat food category to include products such as pearl ice cream, pizza, and donuts. In addition, the company is building a differentiated model called "Food Station," which brings together ready-to-eat foods to enhance cohesion and improve operational and management efficiency. This model is being established mainly at its next-generation franchise stores under the "New Wave" format. As a result, 7-Eleven's ready-to-eat food sales last year recorded double-digit growth compared to the previous year.

Shim Seungwook, the merchandiser in charge of 7-Eleven's ready-to-eat food team, said, "Recently, the trend of snacks replacing meals has continued, leading to increased demand for handy snack products that are suitable for sports games and outings. We plan to expand our selection of excellent cooking equipment and products, both domestically and internationally, to develop ready-to-eat foods that can be enjoyed immediately without any additional preparation."

This content was produced with the assistance of AI translation services.