Appointment as Chairman of the Board Planned
Kang Hanseung, Former CEO, to Oversee North American Business Development

On May 26, Coupang announced that it will transition from a co-CEO system with Sangseung Kang and Daejun Park to a sole CEO system led by Daejun Park.


Daejun Park, CEO of Coupang. Photo by Coupang

Daejun Park, CEO of Coupang. Photo by Coupang

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Park, who previously worked at LG Electronics and Naver, joined Coupang in 2012 as Head of Policy and is the company's longest-serving executive. Since 2021, he has served as CEO in charge of new business. Coupang plans to hold a board meeting soon to appoint Park as Chairman of the Board.


With Park overseeing overall management, Coupang is expected to accelerate its business expansion utilizing artificial intelligence (AI) technology. Over his 13 years at Coupang, Park has led investments in over 100 AI-powered Rocket Delivery logistics centers across 30 regions nationwide. Notably, last year he spearheaded the completion of the largest advanced logistics center in the Honam region, equivalent in size to 22 soccer fields, in Gwangju Metropolitan City, with an investment of 200 billion won. The Gwangju logistics center operates based on AI automation equipment, including autonomous guided vehicles (AGVs). Previously, Coupang announced its plan to invest an additional 3 trillion won in nine logistics centers nationwide by next year, aiming to usher in an era of free Rocket Delivery across the country.


Park has also collaborated with various local governments and government agencies to launch the permanent special exhibition 'Chakhan Sangjeom' and has promoted projects to expand sales channels for small and medium-sized businesses. He has focused on innovating customer experiences through new businesses such as Coupang Eats and Coupang Play. According to Coupang, "With this personnel change, we plan to further strengthen the nationwide expansion of 'Coupang Zones' based on AI logistics innovation and enhance sales channels for small business owners."



Meanwhile, Kang, who previously led Coupang's management division, will now be responsible for supporting overseas business development, overseeing business development in North America. As Coupang Inc., Coupang's parent company, focuses on expanding its global presence in areas such as Rocket Delivery in Taiwan and luxury e-commerce platform Farfetch, Kang is expected to concentrate on supporting the growth of these overseas businesses.


This content was produced with the assistance of AI translation services.

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