Pohang City Promotes Its Attractions at Korea Travel Expo in Taiwan

Promoting K-Drama Filming Locations to Attract Hallyu Fans
Focusing on Marketing Activities and Developing Tourism Content for International Visitors

Pohang City participated in the "1st Korea Travel Expo," held at the Taipei World Trade Center in Taiwan from the 23rd to the 26th, actively promoting Pohang's representative festivals and tourist attractions to local tourists.

Pohang City participated in the "1st Korea Travel Expo" held at the Taipei World Trade Center in Taiwan from the 23rd to the 26th, actively promoting Pohang's representative festivals and tourist attractions. Photo by Pohang City

This expo was held alongside the Taipei International Travel Fair, Taiwan's leading tourism exhibition, with over 100 organizations from 10 countries participating and approximately 300,000 people visiting the site.

At the expo, the city focused on introducing the charm of Pohang by highlighting major tourist attractions such as Yeongildae Beach, Homigot, and Space Walk, as well as representative festivals like the Pohang International Fireworks Festival and the Marine Corps Culture Festival.

In particular, in line with the recent "small city travel" trend gaining popularity in Taiwan, the city presented customized travel information centered on SNS content and tourism courses linked to Korean Wave content, which received a great response from the local MZ generation.

Additionally, the city conducted various marketing activities, including promoting tourism content utilizing filming locations of popular K-dramas in Taiwan such as "Hometown Cha-Cha-Cha" and "My Perfect Secretary," holding business consultations with local travel agencies and media representatives, and running SNS subscription events, all of which generated an enthusiastic response at the event.

In the past year, the number of Taiwanese tourists visiting Korea was approximately 1.47 million, making Taiwan the third largest source country for visitors to Korea. The rapid recovery of the Taiwanese tourism market after COVID-19 has drawn attention to its growth potential.

Yoon Cheonsu, head of the Tourism Industry Division of Pohang City, said, "This expo was a great opportunity to directly showcase Pohang's attractions to Taiwanese tourists," and added, "We will continue to focus on various marketing activities and developing tourism content so that many Taiwanese tourists visiting Korea will choose Pohang as a major travel destination."

This content was produced with the assistance of AI translation services.