Lotte Card Signs Agreement with Metizen to Boost Restaurant Industry for Foreign Tourists

Joint Development of Products Using Gourmet Curation Platform "Metizen" Information

Lotte Card announced on the 26th that it had signed a business agreement with the gourmet curation platform 'Metizen' on the 23rd to promote the restaurant industry for foreign tourists.

Hong Kyungwan, Head of Management Innovation at Lotte Card (right), and Kim Sungmin, General Manager of Operations at Caviar M, are posing for a commemorative photo after signing a business agreement on gourmet-related content for foreign tourists at Lotte Card headquarters in Jongno-gu, Seoul on the 23rd. Lotte Card

Metizen is a company that offers a wide range of gourmet content, including Michelin restaurants, fine dining, and long-established eateries, and sells products that connect gourmet experiences with various activities.

Under this agreement, the two companies have decided to develop food-related content for foreigners by utilizing Metizen's gourmet content and experiential products.

They also agreed to closely cooperate on joint projects to revitalize the domestic restaurant industry through collaboration with gourmet businesses affiliated with Metizen and other related partners.

Lotte Card plans to provide foreign tourists with a variety of gourmet information, such as web and mobile content, social media, and newsletters owned by Metizen, through Lotte Card's digital platforms.

This content was produced with the assistance of AI translation services.