Flagship Products Such as Birch Moisture Sun Cream
Gain Attention in the Global Market

Serin Company Concludes ROUND LAB x OLIVE YOUNG Global Campaign View original image

Round Lab, the clean beauty brand of Serin Company, announced that it successfully concluded the 'ROUND LAB x OLIVE YOUNG Global Super Brand Week,' which was held for seven days from May 8 to May 14.


'Super Brand Week' is a weekly event on the Olive Young Global Mall that spotlights specific brands, offering special promotions and global campaigns for their flagship products. As the top-selling brand on the Global Mall in 2024, Round Lab conducted marketing activities targeting consumers in key countries such as the United States, the United Kingdom, Japan, Canada, and Australia during this campaign.


During the campaign, which was timed for the sun care season, Round Lab achieved a 112% increase in sales in major markets such as the United States, the United Kingdom, and Japan compared to the same period in the previous month. Not only did the 'Birch Moisture Sun Cream,' which is the number one product on Olive Young Global in 2024, achieve strong results, but the 'Sun Stick' and 'Camellia Firming Sun Serum' also ranked among the best-selling products, demonstrating high consumer preference.



A Round Lab representative stated, "Through our collaboration with Olive Young Global Mall, we have confirmed that Round Lab's sun care products have received a positive response from global consumers," adding, "Based on the strong results of our new products, we plan to continuously strengthen Round Lab's brand presence in the global market going forward."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing