Lotte Wellfood Launches "Gum Merchandise" in Collaboration with Upup

Four-Leaf Clover and Character Designs
Eighteen "Luck"-Themed Merchandise Items Released

Lotte Wellfood announced on May 26, 2025, that it has launched the "Lotte Gum X Upup" merchandise in collaboration with the lifestyle brand Upup.

The first lineup consists of a total of 18 items. The products include epoxy cases (6 types), double keyrings (3 types), MagSafe card slots (3 types), acrylic smart tok holders (4 types), and iPad covers (2 types), all designed as electronic device accessories. The designs feature Lotte's signature gum brands such as "Juicy Fresh," "Spearmint," and "Fresh Mint," as well as the four-leaf clover-shaped "Lucky Lotte Gum Edition," and Upup's signature characters "Kobi" and "Chichi."

The concept of the products is "luck." With phrases such as "Good luck to you" and "Have a lucky day," the items use refreshing colors like blue, green, and yellow to convey a positive message. In the second half of the year, a second lineup featuring living products such as cooler bags, lunch bags, and rugs is also scheduled to be released.

The "Lotte Gum X Upup" merchandise is available for purchase through the official Upup online store and other online channels.

This content was produced with the assistance of AI translation services.