A Fundraising Event with 216 Million KRW Donated
5,000 Participants Join the 'Happy Walk' for Charity

McDonald's Korea announced on May 26 that it held the customer-participation fundraising event, the '2025 McDonald's Happy Walk,' at Peace Plaza in Seoul World Cup Park on May 25. Approximately 5,000 people participated in the event, walking a 4-kilometer course together and joining the donation effort.


'Happy Walk' is a family-oriented social contribution program organized by McDonald's in celebration of Family Month. The event encourages families to walk together, create memories, and share positive influence through charitable giving. Participants wore pre-distributed T-shirts, hats, and socks as they walked around Peace Plaza.


McDonald's Korea donated approximately 216.25 million KRW raised through the support of over 5,000 participants and partner companies in the '2025 McDonald's Happy Walk' to RMHC Korea. <br>[Photo by McDonald's Korea]

McDonald's Korea donated approximately 216.25 million KRW raised through the support of over 5,000 participants and partner companies in the '2025 McDonald's Happy Walk' to RMHC Korea.
[Photo by McDonald's Korea]

View original image

Kim Kiwon, CEO of McDonald's Korea, said, "I would like to thank the 5,000 participants who came together for this cause," and added, "I hope today, walking with loved ones in May, becomes a meaningful day for everyone." Actor Yoo Seungho also joined the event. As an ambassador, Yoo Seungho delivered a congratulatory message to the participants and had previously visited Ronald McDonald House in person to donate 10 million KRW.


A donation ceremony was also held. Approximately 216.25 million KRW, raised through participation fees and support from partner companies, was donated to Ronald McDonald House Charities Korea (RMHC Korea). This organization is a global nonprofit that operates accommodation facilities near hospitals for children with serious illnesses and their families.


Participants at the event enjoyed a variety of programs in addition to the walk. On the main stage, families showcased their talents, and at booths run by more than 10 partner companies?including Maeil Dairies, Ottogi, CJ CheilJedang, and Coca-Cola?attendees sampled products and took part in prize events.



On this day, McDonald's Korea also invited around 100 children from five local children's centers and orphanages with which it established ties through the 'Burger of Happiness' campaign. 'Burger of Happiness' is a social contribution initiative that provides a meal to children from vulnerable backgrounds, and McDonald's continues to support children's centers near newly opened stores by providing hamburgers.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing