Innocean Wins Grand Award at Clio Awards, One of the World’s Top Three Advertising Festivals

Hyundai's "Night Fishing" Campaign Wins Grand Award
Continues Winning Streak at Major International Advertising Festivals Including AdFest and The One Show

Innocean announced on May 26 that it had won the Grand award at the prestigious international advertising festival, the Clio Awards 2025, for the "Night Fishing" campaign, which was planned and produced jointly with Hyundai Motor Company.

The "Night Fishing" campaign is a short film starring actor Son Sukku and the Hyundai Ioniq 5. It has been praised for its mysterious incidents unfolding at an electric vehicle charging station, its plot twists, and its unique filming techniques that utilize the vehicle’s perspective.

Movie poster for "Night Fishing." Provided by Innocean.

The Clio Awards is considered one of the world’s top three advertising festivals, alongside Cannes Lions and the New York Festivals. As one of the most prestigious international advertising competitions, it receives between 18,000 and 19,000 entries each year from more than 65 countries worldwide. Less than 10% of these entries make it to the shortlist, and only less than 1% receive a Gold award, making the competition extremely fierce.

The Grand award is given only to works that represent each category among the Gold award winners. This year, only 39 campaigns received this honor. The "Night Fishing" campaign was selected as the Grand winner in the "Branded Entertainment & Content" category. Gaining attention as a "snack movie" that could be viewed for just 1,000 won, "Night Fishing" was recognized for engaging the public without preconceived notions about advertising and naturally increasing brand favorability.

Previously, Innocean had achieved several accolades with "Night Fishing," including the Grand Prix at Spikes Asia, five major awards including Gold at AdFest, and a Bronze at The One Show.

In addition, "Night Fishing" and its own social contribution campaign "Safe Bathhouse" each received an additional Bronze award. The German subsidiary’s "Camdom" campaign won Gold, and the public service campaign "The First Speech" received three Silver awards.

Lee Yongwoo, CEO of Innocean, stated, "It is a great honor to win the Grand award at the Clio Awards, which is renowned as the 'Oscars' of the advertising industry. Innocean will continue to elevate the status of Asian creativity and play a leading role in the global advertising and marketing market."

This content was produced with the assistance of AI translation services.