Sancheong Festival Tourism Foundation Holds Kickoff Briefing for Herbal Medicine Festival

To Be Held at Donguibogam Village from October 2 to 12
Ranked First in Gyeongnam Province Regional Festival Evaluation

The Sancheong Herbal Medicine Festival, which earned the top spot in the Gyeongnam Province regional festival field evaluation, has officially begun preparations for the event.

The Sancheong Festival Tourism Foundation announced on the 26th that it held a 'kickoff briefing for the successful hosting of the 25th Sancheong Herbal Medicine Festival' in the main conference room of Sancheong County Office.

The briefing was attended by Lee Seunghwa, Chairman of the Sancheong Festival Tourism Foundation, Kim Suhan, Chairman of the Sancheong County Council, as well as county officials and council members.

The Sancheong Herbal Medicine Festival kickoff briefing is underway.

During the briefing, the service provider (Becom) gave an explanation regarding the festival's direction, operation, and promotional plans.

This year’s festival, to be held from October 2 to 12 in the Donguibogam Village area, will take place under the theme "25 Years of Dedication, Unlocking the Secrets of Health."

The festival will feature a variety of programs throughout the venue, including the main attractions such as Sancheong Hyeminseo and the "My Body’s Herbal Remedy Experience," as well as new content like a theme park-style parade, the Sancheong Culture Experience Zone, the Nature-Friendly Experience Zone, and the Family Healing Experience Zone.

In particular, to mark the 25th edition of the festival, a new brand identity (BI) that visually and symbolically represents the authority of the festival’s history will be unveiled.

Lee Seunghwa, Chairman, said, "The Sancheong Herbal Medicine Festival, with its long history, has established itself as the region’s representative festival, attracting many visitors every year. This year, we will continue to uphold its reputation by preparing even more meaningful and innovative elements in line with the Year of Visiting Sancheong."

Meanwhile, the Sancheong Herbal Medicine Festival previously ranked first in the regional festival field evaluation conducted by Gyeongnam Province across 18 cities and counties.

This content was produced with the assistance of AI translation services.