Seonyang Soju Renews 'Malgeullin' as 'Seonyangrin'... Chairman Cho Woongrae as Model

Contains 100% Korean Rice Distillate
and 15-Year-Aged Barley Distillate

Seonyang Soju renews 'Malgeullin' as 'Seonyangrin' and launches it. / Seonyang Soju

Seonyang Soju announced on May 22 that it is renewing 'Malgeullin' as 'Seonyangrin' and launching the new product.

'Seonyangrin' is crafted with 100% domestically produced rice distillate, perfected through Seonyang Soju's 52 years of distillation expertise, and further enriched with barley distillate aged for 15 years.

The design has also been revamped, featuring Seonyang's iconic whale character and a green color scheme to add visual freshness. Chairman Cho Woongrae personally appears as the poster model, breaking away from traditional soju advertisements and expressing pride in the product.

Chairman Cho stated, "'Seonyangrin' is a product that embodies the company's philosophy and technological prowess to create delicious soju," adding, "As a soju that represents the region, we will continue to prioritize quality and value so that everyone can feel proud."

Seonyang Soju has been gaining nationwide popularity by successively introducing 'Seonyang', which has the lowest alcohol content in Korea, and 'Seonyang Oak', a soju blended with oak barrel-aged distillate.

A Seonyang Soju representative said, "As the leading liquor company in the Chungcheong region, we plan to strengthen our market competitiveness through outstanding product innovation while giving back to the local community for their support."

This content was produced with the assistance of AI translation services.