McDonald's Korea Launches Two McDrive Special Packs and VIP Club
Coupons and Limited-Edition McDonald's Merchandise Offered to Membership Customers
On May 22, McDonald's Korea announced the launch of two types of 'McDrive Special Packs' and the 'McDrive VIP Club' for customers using the drive-thru (DT) service.
The newly launched McDrive Special Packs and VIP Club have been introduced to allow customers to enjoy the menu items that have consistently been popular through McDrive in a new way.
The two McDrive Special Packs consist of a burger, snack wrap, side menu, and beverage. The 'McDrive Special Big Mac Pack' includes a Big Mac, Shanghai Chicken Snack Wrap, French Fries, and Iced Drip Coffee. The 'McDrive Special Shanghai Burger Pack' consists of a McSpicy Shanghai Burger, 1955 Snack Wrap, French Fries, and Iced Drip Coffee. Both packs include a 'McDrive VIP Club Card.'
Customers can join the McDrive VIP Club by receiving a McDrive VIP Club Card when purchasing a McDrive Special Pack. Club membership customers will receive a welcome coupon through the official McDonald's app upon joining, followed by four regular coupon packs each month and the opportunity to exchange points for limited-edition merchandise from June to August.
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A McDonald's representative said, "As the first brand to introduce drive-thru service in Korea in 1992, we have been continuously striving to offer new drive-thru services," adding, "We will continue to provide differentiated experiences to customers through various programs that enhance the convenience and benefits of the drive-thru platform."
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