Yangsan City Gathers Citizen Opinions Through Tourism Character Naming Preference Survey

'Which Will Citizens Choose: "Hojing" vs. "Hoyit", "Yangsan Tours" vs. "Yangsan Friends"?'

Yangsan City in South Gyeongsang Province is conducting a preference survey until the end of May 2025 to establish a tourism character brand created together with citizens. The survey focuses on choosing the name and team name for the tiger character, which is one of the four tourism characters selected through last year's design contest.

Tourism Character Naming Preference Survey.

The survey asks participants to choose between the tiger character names 'Hojing' and 'Hoyit', and the team names 'Yangsan Tours' and 'Yangsan Friends'. The results of the survey will be reflected in the final selection of the official names.

'Hojing' embodies the meaning of a brave tiger that accompanied three generals from Samsu-ri, Habuk-myeon, Yangsan?Lee Jingseok, Lee Jingok, and Lee Jinggyu?since their childhood. 'Hoyit' represents a being that connects Yangsan, its citizens, and tourists as one.

Among the team name candidates, 'Yangsan Tours' is a compound word combining Yangsan, Tour, and Us, signifying the idea of traveling together in Yangsan. 'Yangsan Friends' conveys the meaning that Yangsan and its charming characters approach people in a friendly, companion-like manner.

The survey is being conducted both online and offline through various channels. The online survey will be open to everyone via the official Yangsan City website and social media channels. The offline survey will target locations with high foot traffic, such as Emart Yangsan and Emart Traders Yangsan, as well as schools with the largest number of elementary, middle, and high school students in the area, focusing on the youth demographic interested in characters.

Additionally, preference surveys will be conducted at on-site booths during the 'Presidential National Park Golf Tournament' and the 'National Youth Sports Festival', gathering opinions from both participants and visitors to actively collect feedback from outsiders as well.

Currently, Yangsan City is carrying out a project to enhance the character design and develop applied movements from March to July 2025. This preference survey is part of the process to ensure that the proposed names do not overlap with existing characters and to finalize the character's identity by incorporating citizen feedback.

Based on the results of this preference survey, Yangsan City will confirm the final character name, develop applied movements and systems, and begin full-scale character promotion in the second half of the year.

Mayor Na Dongyeon stated, "We will complete a character that embodies the charm of Yangsan based on the diverse opinions of citizens and tourists," and added, "We ask for your great interest and participation."

This content was produced with the assistance of AI translation services.