Activities include SNS content creation for 3 months
Monthly allowance of 150,000 KRW... Additional support for outstanding participants
Top-performing team to receive a 3,000,000 KRW scholarship

On May 21, Cuckoo announced that it is recruiting the first generation of its 'University Student Supporters.'


Cuckoo explained that this program was designed to create new touchpoints with potential customers and to promote the Cuckoo Gourmet Collection by reflecting fresh perspectives and sensibilities in line with the evolving content consumption culture. The Cuckoo Supporters will carry out a variety of missions that connect the lifestyles of people in their 20s with the Cuckoo Gourmet Collection.

Cuckoo is recruiting the first generation of university student supporters. Cuckoo

Cuckoo is recruiting the first generation of university student supporters. Cuckoo

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The program is open to university students and students on leave of absence currently residing in Korea. Anyone with experience operating social networking service (SNS) channels, or who is interested in content planning and production, is eligible to apply.


The application period runs until June 3. Approximately 15 participants will be selected through a document screening and interview process. The selected supporters will carry out both individual and team missions each month over an activity period of about three months, planning and producing SNS content such as short-form videos centered around Cuckoo Gourmet Collection products.


All supporters will receive a monthly personal activity allowance of 150,000 KRW. In addition, one top performer will receive an extra 150,000 KRW each month, while two outstanding performers will each receive an additional 100,000 KRW. Upon completion of the program, the best team will be awarded a scholarship of 3,000,000 KRW, the top individual performer will receive 1,500,000 KRW, and two outstanding performers will each receive a scholarship of 1,000,000 KRW.


Other benefits include the provision of Cuckoo Gourmet Collection appliances for mission activities, supporter merchandise, and certificates of participation, among various other perks.



A Cuckoo representative stated, "This program will offer university students, who are our potential customers, the opportunity to experience the Cuckoo Gourmet Collection firsthand, and it will also be a valuable chance for the company to listen to fresh ideas. We hope that many university students seeking new challenges during the summer vacation will apply."


This content was produced with the assistance of AI translation services.

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