Hwahae Announces Winners of the '2025 Hwahae Awards for the First Half of the Year'

A Total of 616 Products Honored with Awards

Hwahae Global announced on the 21st that it held the '2025 Hwahae Awards for the First Half of the Year' and selected award-winning products in five categories, including the Best New Product.

The 'Hwahae Awards' is a K-beauty awards ceremony that selects outstanding products every half-year based on data from over 380,000 products and approximately 9.3 million reviews and ratings. This year, the Next Beauty and Rising Trend Awards, which spotlight rookie brands, were newly introduced.

Hwahae Global announced on the 21st that it held the '2025 Hwahae Awards for the First Half of the Year' and selected award-winning products in five categories, including the Best New Product. Hwahae Global

Based on reviews collected from November of last year to April of this year, awards were given in five categories: Best New Product, Efficacy and Effect, Vegan, Next Beauty, and Rising Trend. A total of 616 products received awards. The winning products can be found on the Hwahae mobile app, web, and global website.

Kim Kyungil, CEO of Hwahae Global, stated, "We will continue to discover promising brands and further strengthen our role as a K-beauty acceleration platform so that new star products can emerge in the K-beauty market."

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