Lotte Wellfood Releases Limited Edition "Joleumbeonjjeok Gum King"

Three Times Bigger Than the Original
Targeting the Younger Generation

Lotte Wellfood announced on May 19 that it has released a limited edition big-size version of its anti-drowsiness gum, "Joleumbeonjjeok Gum King." This new product is three times larger than the original and is a unique offering targeting the MZ generation.

Lotte Wellfood explained, "'Joleumbeonjjeok Gum King' is a product that enhances the cooling sensation and anti-drowsiness function of the original, and was planned to match the consumption patterns of the MZ generation, who value experience and fun."

Joleumbeonjjeok Gum is targeted at consumers who need to overcome drowsiness, such as students preparing for exams, long-distance drivers, and night shift workers. It contains menthol and guarana extract, a natural caffeine source, which induce a strong diffusion effect in the mouth and help prevent drowsiness. The newly released "Joleumbeonjjeok Gum King" is three times larger than the original product. Notably, the front of the package features a playful character expressing surprise at chewing the gum, along with a "3XL" label, adding visual interest and curiosity.

Lotte Wellfood plans to attract the interest of the MZ generation with this product and raise brand awareness through the limited edition experience. In fact, the Joleumbeonjjeok Gum series has been growing rapidly in the gum market. Last year, sales increased by about 40% compared to the previous year, and the average annual growth rate over the past three years also reached 40%. The company attributes this to increased consumer demand due to a rise in outdoor activities and long-distance driving needs following COVID-19. Last year, Lotte Wellfood also expanded its product lineup by launching "Joleumbeonjjeok Energy Gum," which contains enhanced energy ingredients.

This content was produced with the assistance of AI translation services.