"Opportunity for Public Home Shopping Entry"... Coaching Consultation for Smart Manufacturing Innovation Enterprises
Applications Accepted Until June 13
One-on-One Consultations for 100 Participating Companies
The Ministry of SMEs and Startups and the Smart Manufacturing Innovation Promotion Team, affiliated with the Small and Medium Business Technology Information Promotion Agency, announced on May 19 that they are recruiting companies to participate in the '2025 National Smart Manufacturing Innovation Enterprise Public Home Shopping Entry Coaching Consultation' until June 13.
This consultation event has been organized to strengthen the domestic market entry capabilities of SMEs that have participated in the smart factory support program and to support their entry into public home shopping. Practical support programs will be provided to help SMEs that have enhanced their product manufacturing competitiveness through the smart factory support program expand their distribution channels and strengthen their sales capabilities.
First, one-on-one product coaching consultations with public home shopping MDs will be provided to 100 participating companies. Among these, 60 companies that excel in the coaching consultations will be given the opportunity to enter public home shopping after undergoing a product evaluation and in-depth coaching.
The program includes coaching and hands-on training to establish tailored distribution strategies for the three main public home shopping distribution channels: TV home shopping, live commerce, and online malls. The support goes beyond simple consultations to include actual broadcast production and entry linkage.
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An Gwanghyeon, head of the promotion team, stated, "This consultation event is a program that combines strategic coaching and hands-on training for actual entry into distribution channels, going beyond simple promotion," and added, "We will continue to actively support products manufactured by small and medium-sized manufacturing companies that have adopted smart factories so that they can successfully settle in the market."
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