SK Magic Launches Limited Edition "PSG Core Air Purifier"
Limited Edition Collaboration Product Released After Water Purifier
On May 16, SK Magic announced the launch of a limited edition "SK Magic X PSG Core Air Purifier," following the release of a collaborative water purifier with the world-renowned football club Paris Saint-Germain (PSG).
This newly introduced product is a collaboration model that combines SK Magic's air purification technology with PSG's brand identity and premium image. The company explained that the compact size and stylish design make it suitable as an interior accessory. The design reflects the trendy and sophisticated sensibility of Paris, France, the home of PSG, and the combination of navy and red colors expresses PSG's history and identity. The front design features a brand logo that incorporates the PSG emblem and the Eiffel Tower.
The product also boasts excellent performance. Equipped with a powerful "three-stage filter system," it purifies 99.99% of ultrafine dust particles as small as 0.01μm (micrometers) and household odors. In particular, the thickness of the ultrafine dust collection filter has been increased by 33% compared to previous models, maximizing purification performance. The clean coverage area is 41.3 square meters (approximately 13 pyeong), providing wide and powerful purification. In addition, the product offers various convenient features such as low-noise mode, three-stage wind speed, easy dial operation, and timer settings.
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An SK Magic representative stated, "This product will be an attractive choice not only for PSG and football fans, but also for customers seeking interior design inspired by the sensibility of Paris, France," and added, "We will continue to introduce various collaboration products that reflect the PSG brand identity, including ice water purifiers, in the future."
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