Andar Achieves 46.7 Billion KRW in Q1 Sales, Up 34% Year-on-Year
Record-High Quarterly Sales Driven by Expanded New Product Lineup
Operating Profit Reaches 2.1 Billion KRW Amid High Exchange Rates, Slightly Down from Last Year
Athleisure brand Andar achieved standalone sales of 46.7 billion KRW in the first quarter, marking a 34% increase compared to the same period last year.
According to Andar on May 15, operating profit for the first quarter was 2.1 billion KRW, showing a slight decrease from 2.2 billion KRW in the previous year. The company attributed this to increased cost pressures resulting from the high exchange rate.
The company analyzed that expanding its new product lineup across various categories, such as running and golf, played a key role in driving sales growth. Andar explained that, amid the global running trend, related products like running leggings gained significant popularity. In addition, golf wear and business athleisure wear suitable for everyday use, as well as underwear, received positive responses from consumers.
Looking ahead, Andar plans to expand internationally, focusing on high-income countries. The company has established its own global online store by building logistics infrastructure in Australia and is preparing to open an offline store in Westfield Sydney. In the United States, Andar has set up a subsidiary and is preparing to launch an online store in the U.S. market during the second quarter.
Hot Picks Today
"How Much Will They Get?" 600 Million vs. 460 Million vs. 160 Million... Samsung Electronics DS Division's 'Three Wallets Under One Roof'
- Opening a Bank Account in Korea Is Too Difficult..."Over 150,000 Won in Notarization Fees Just for a Child's Account and Debit Card" [Foreigner K-Finance Status]②
- New Zealand to Cut 8,700 Civil Servants...14% Reduction Deemed 'Unsustainable and Unviable'
- Room Prices Soar from 60,000 to 760,000 Won and Sudden Cancellations: "We Won't Even Buy Water in Busan" — BTS Fans Outraged
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
Andar CEO Kong Seonga stated, "Despite various challenges such as the economic downturn and high exchange rates in the first quarter of this year, our efforts to strengthen product competitiveness have led to increased consumer demand," adding, "We will continue to reward our customers with ever-evolving, high-quality products as Korea's leading athleisure company."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.