Landing International to Host "K-Beauty World" Marketing Event

Conveying the Philosophy and Cultural Value of K-Beauty

Landing International announced on the 15th that it will operate a large-scale participatory marketing program, "K-Beauty World," in Korea and abroad from this month through August.

This event is designed to promote K-beauty brands through several initiatives: hosting experiential events to engage with major media outlets and consumers in Korea and the United States; producing a variety of short-form content and conducting viral marketing based on event coverage; and collaborating with influencers. Participating beauty brands include Mixsoon, Ingredient Editor, I'm From, and Romand.

As the first event of K-Beauty World, Landing International will hold "K-Beauty World Press" at the Empire State Building in New York, United States, for two days from May 14 to 15 (local time), sharing the philosophy and product development process of K-beauty brands. On the evening of the 15th, the company will host "K-Beauty Night," offering a program where participants can experience Korean food and culture. Following this, the "K-Beauty World Influencer Tour" will take place for one week starting on the 31st.

In August, the company plans to hold events such as "K-Beauty X Handel's Ice Cream" and "K-Beauty World Board Game" in major cities, including Los Angeles (LA), United States.

Jung Saera, CEO of Landing International, said, "We will continue to support K-beauty brands so they can increase brand awareness and accessibility in the U.S. market and expand their global influence."

This content was produced with the assistance of AI translation services.